Attract
Creative agents create demand.
Creative System
Reads the results
Marketing Analytics Agent
Reads every campaign: what it cost, what it brought in, which content won and how leads behaved. Feeds the answers back to the Marketing and Content Creator agents.
The problem it takes off your plate
Money gets spent without anyone knowing what worked.
What it does
Handles
- 01Campaign performance
- 02Cost per lead
- 03Conversion analysis
- 04Winning content
- 05Lead behavior
How it works
What it does, in order
- 01
It collects every campaign
The Marketing Analytics agent reads the results of each campaign and each piece of content on the channels connected to the system.
- 02
It measures cost and conversion
It calculates what each campaign cost, what it brought in, the cost per lead and how leads behaved once they arrived.
- 03
It finds the winners
It separates the content and the channels that are working from the ones that are not, so budget and effort stop being spread evenly over everything.
- 04
It feeds the answer back
It returns what it found to the Marketing agent for the plan and to the Content Creator for the next pieces, and puts the weekly numbers in a report in plain language.
What you decide
What your business sets
- What a result is
- What counts as a lead, an appointment or a sale for your business, so the numbers mean something you can act on.
- Which accounts it reads
- The ad and publishing accounts connected during configuration. It can only report on what it has access to.
- Where the report goes
- Who receives the weekly read of campaign performance, cost per lead, winning content and lead behavior.
Who it works with
Who hands it work, and who it hands work to
The Marketing Analytics agent closes the loop of the Creative System: it takes the output of the Marketing and Content Creator agents and returns the evidence to both. It also works with the Intelligence agent, which reads what happens after the lead arrives.
Where it sits in the cycle
How the workforce works
Optimize
The Intelligence agent reads the whole funnel and improves the system every week.
The limits
What it does not do
- It reports what the numbers show and says when there is not enough data to conclude.
- It does not move budget or change a campaign on its own. It reports to the Marketing agent and to you.
- It does not attribute a result to a channel it cannot measure, and it marks the gaps in what it can see.
Questions
What businesses ask before they trust it
What does the weekly report include?
- Campaign performance, cost per lead, conversion analysis, the content that won and how leads behaved, explained in plain language.
How is this different from the Intelligence agent?
- The Marketing Analytics agent reads the campaigns: what was published and what it cost. The Intelligence agent reads what happens after the lead arrives: conversations, appointments and sales. Together they connect the content to the customer.
Does it need access to our accounts?
- It reads the ad and publishing accounts that are connected during configuration, and it can only report on what it can see. The Development agent, which comes with every system, makes the connections.
The rest of the system
One system. Each agent hands the next everything it already knows.
Agents are components; systems are what you run. This one is not sold on its own — it comes inside Creative System, with the rest of its team.
Part of Creative System
See it answering your business's questions.
Twenty minutes, no cost. We show you what this agent would do with your hours, your services and the volume you actually get.